This field is for validation purposes and should be left unchanged. Before coming to the UK, she worked as a marketing and sales manager in Northern China (1995-2001). Master of Business Administration. This AACSB accredited program was created for marketing pro… Short overview of Marketing Analytics. MSc Marketing Analytics is aimed at those who have: an undergraduate degree in marketing and a good understanding of quantitative studies or marketing work experience looking to specialise within an analytics role We’re the first university in the UK to offer a marketing analytics master's. The contexts for this work have included rituals e.g. The MSc Data Analytics is designed to accommodate a broad audience of learners whose particular pursuits in data analytics might be either technical or business focused. Business Analytics MSc. In addition to offering some of the highest salaries, Virginia is among the five states with the highest employment rates for computer and information research scientists. Find out more about Flying Start. The MSc Business Analytics will equip students with the skills and ability to develop actionable insights on customer behaviour, market trends, and business opportunities based on … The online MSc Business Analytics welcomes students in entry-level analytical and project management roles, as well as those who are further along in their careers and aspire to leadership positions. This is the age of Big Data. Learn up-to-date practices in key digital marketing disciplines,... Read more. If English is not your first language you must have one of the following qualifications as evidence of your English language skills: For more information on ways that you can meet our English language requirements, including options to waive the requirement, please read our information on English language requirements. Through the online master’s degree in Marketing, specialization in Marketing Analytics from The University of Alabama, you can learn the analytical skills you need to stay ahead in an evolving field from one of the best business schools in the country. In an on-going survey by the DataLab of organisations across all sectors in Scotland, 44% of the organisations indicate that the biggest constraint to develop a data-driven decision-making approach is the lack of a compelling business case and lack of the right skills and access to training. Find out about the cost of living for students at Stirling, We aim to be as flexible as possible, and offer a wide range of payment methods - including the option to pay fees by instalments. Equip yourself with the key skills needed for a successful career in marketing. Dr Erdem is an Associate Professor of Economics and the Postgraduate Research Director of Stirling Management School. The Stirling Management School was rated one of the UK’s top 25 institutions for business and management (out of 101 business schools) in the 2014 Research Excellence Framework (REF) exercise, and 64% of our research outputs were classified as world-leading or internationally excellent in terms of their originality, significance and rigour. How to Apply. Wider dissemination of and interest in her research has also been demonstrated by invited presentations as well as media attention and expert opinion to practitioner publications, she is often in the press e.g. English students can apply for a loan of up to £11,222 per year as part of the Postgraduate Masters Loan Scheme. You will learn how to undertake and apply marketing analyses using appropriate marketing theories and techniques, which will allow you to make appropriate strategic and … If you’re domiciled in the UK, you can typically apply to your relevant funding body for help with living costs. Scotland UK, We are ranked 2nd in Scotland and top 10 in the UK for Marketing (The Complete University Guide 2021), Explore the strategic implications of marketing analytics and manage the business, societal and ethical implications of marketing analytics solutions across organisations and different sectors, Participate in real-world consultancy work as part of your learning experience, giving you the practical skills to make a difference at the forefront of your profession, Continuing Professional Development (CPD), information on English language requirements, Students Award Agency for Scotland (SAAS), Learn more about available funding opportunities, Journal of Retailing and Consumer Services, IELTS Indicator 6.0 with a minimum of 5.5 in each sub-skill, Cambridge C1 Advanced (CAE) 169 overall with a minimum of 162 in each sub-skill, Cambridge C2 Proficiency (CPE) 180 overall with a minimum of 162 in each sub-skill, Pearson Test of English (Academic) 60 overall with a minimum of 59 in each sub-skill, IBT TOEFL 78 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing, IBT TOEFL Special Home Edition Test 78 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing, TOEFL ITP Plus for China minimum 543 overall, 54 in listening, 53 in structure and written expression, 56 in reading and B2 in speaking, Trinity ISE II Pass overall with a Pass in each sub-skill, ISE III Pass overall and in all sub-skills, ISE IV Pass overall and in all sub-skills, Aptis (4 skills) CEFR B2 overall and B2 in all sub-skills, Duolingo 95 overall with a minimum of 90 in all sub-skills, LanguageCert International ESOL B2 Communicator -  Pass with minimum 33 in each sub-skill, Strategic Planning or Sustainability Analytics teams, Customer Insight or Marketing Analytics teams, Finance, Pricing or other Technical Analytics teams, Marketing and Communications Officer, Stirling Council (UK), Sales Consultant, Yves Saint Laurent (UK), Marketing Communications Associate, Eugenides Foundation (Greece), Global Sales, Karma Medical Products (Taiwan), Social Media Manager, Liquorice - Digital Innovation for Brands (South Africa), Senior PR Specialist, National Education Association (USA), Sales and Marketing Executive, Alma Lasers (Japan), Senior Marketing Specialist, Symantec (Mexico), Account Executive, McCann Erickson (Greece), Senior Lecturer, University of Roehampton (UK), Supply Chain Manager, Aibel Pte Ltd (Singapore), Director of Marketing and E-Business, Elsevier (Hong Kong), International Sales Manager, Importaco, S.A. (Spain). These may include: After having completed other related courses, our graduates have gone on to work with well-known brands and with organisations in countries such as Japan, China, Netherlands, Australia, South Africa, Switzerland, Germany, Mexico, India. Learn more about available funding opportunities or use our scholarship finder to explore our range of scholarships. On this full-time MSc in Marketing Management you’ll focus on digital marketing techniques and data interpretation to develop your strategic and tactical decision-making. He is interested in value-added optimisation: techniques that yield optimal or near-optimal solutions but also reveal underlying information about the problem to help people make informed decisions. If you need to extend your period of study or repeat study, you will be liable for additional fees. Outside academia, she serves as an expert member of the Social Science Research Committee of the UK's Food Standards Agency, a non-ministerial government department of the UK to support decisions about public health at policy-level. MSc Marketing Analytics is aimed at those who have: We’re the first university in the UK to offer a marketing analytics master's. She is also a member of Stirling Behavioural Science Centre and Applied Choice Research Group, and a steering group member of the University of Stirling's two research programmes: the Global Food Security Research Programme and the Health and Behavioural Research Programme. Organisations hold more information about their business environments than ever before. A bachelor degree with a 2:1 (hons) in any subject. 2021 start Qualifications or experience. Strategic Thinking in Digital Marketing (30 credits) On this module, you will learn to develop strategic digital marketing plans. If you don’t currently meet the academic requirements for this course, INTO University of Stirling offers a variety of preparation programmes that can earn you the qualifications and skills you need for direct entry. Professor Tinson’s research interests focus on generating insight into youth consumer behaviour. If you don't have the exact entry requirements, but you have significant work or voluntary experience in this sector we'll assess your relevant professional experience, your subject knowledge and your aptitude for learning. MSc Business and Management (Business Analytics) Increase your confidence in working with data and develop your managerial skills for the fast-paced business world with this specialist Masters degree*. Our unique Flying Start Leadership programme equips you with the awareness, knowledge and techniques essential for building a successful career in this big data age. See international entry requirements Applicants from any academic background are welcomed. This usually takes the form of student loans, grants or bursaries, and the amount awarded depends upon your personal circumstances and household income. The relatively small intake on this course means you’ll get plenty of individual attention from module leaders, who will also keep you informed of relevant special events or career opportunities. After graduating BSc Economics and Marketing Degree, Monica continued her studies in USA with a Master Degree in Marketing Research at Texas A&M University. Due to the unprecedented situation of Covid-19, we currently remain open for applications. This is an extra one-off charge which is separate to your tuition fees. We'll assess your application on the strength of your: If we decide to consider your application a second time in the next stage, this will only happen once. English language requirements. Postgraduate education at the University of Stirling Management School goes beyond text books and lecture rooms, we also focus on your personal and professional development. American University offers an AACSB-accredited online Master of Science in Marketing Analytics. The MSc in Marketing Strategy and Data Analytics will build your knowledge of international business practices, strategic management, financial management and digital business. Business Analytics and Management Science, Business Strategy and Innovation Management, International Banking and Financial Studies, International Entrepreneurship and Management. This is a signal to employers that our MSc Marketing students have both the theoretical and practical skills to compete. Her research interests include: religion, travel and … You’ll be prompted to pay when you submit your application which won’t progress until you've paid. Explore INTO Stirling programmes to see the pathway and pre-masters routes available for this course and others at the University of Stirling. The Times, The Scotsman, The Herald, Daily Mail and Mail on Sunday and on radio (e.g. Marketing analytics is timelier, less expensive, more actionable and accurate, and it is increasingly infused into today’s business decision-making processes. His primary research area is in the interactions between businesses and people. The online MSc Data Analytics and Marketing (CIM) programme from Arden University combines these two disciplines to give you advanced data handling capabilities to maximise your marketing potential. Available in two study modes, this programme is available as a one year, full-time programme, studied at our campus in London, or as a part-time, two year online programme, studied from anywhere in the world alongside your career. Company. This is a 12-month course, you'll complete all your taught modules in the first 9 months and in the final 3 months you'll work on your dissertation. Use the 'apply for this course' button on this page to take you to our online application form. The MSc in Business Analytics starts online in the summer before the beginning of term 1 with three pre-courses which ensure that every student has the minimum specific background required by all other modules. If you need flexibility with your studies, you can study MSc Data Analytics online. The BLS projects the occupation to grow nearly three times as fast as the economy as a whole; graduates from online business analytics master's programs will have career opportunities throughout the country. He is a founding member of the Scottish Quality Management Centre, KTP Provider, University of Stirling. This support includes: We have a thriving entrepreneurship culture. The Complete University Guide 2021 ranked Marketing at Stirling as 2nd in Scotland and 10th in the United Kingdom based on Research Quality. SQL, R and Python). Tips from MAI Seniors . COVID-19: we have updated the start date for this course, Marketing Analytics (MSc) starting January 2021 for 1 year, We are top 3 in the UK for Marketing (Complete University Guide, 2020). Entry requirements for MSc Marketing. We also invite industry speakers from the marketing analytics field to talk to students about current sector issues. If you're a current or former University of Southampton student, or if you're applying for a Master of Research (MRes) degree, you will not need to pay the fee. BBC Business, You and Yours and BBC Radio Scotland, BBC News drive). Increasingly, these organisations are recognising the role of data in gaining insights and out-thinking competitors. MSc Data Analytics. Dismiss. They’re currently contributing to the performance of the following organisations: Yves Saint Laurent; Nokia; Unilever; eBay; Pepsico; Bloomberg; NCR Corporation; Intelligent Media Ltd; Nestle; Capital Group UK; Google and more. The MSc Marketing and Data Analytics postgraduate degree at Nottingham Business School, Nottingham Trent University is designed to meet industry's growing need for marketing professionals with data analytics proficiency. Improve marketing decision-making using state-of-the-art research methodology to collect, analyze and disseminate quantitative information in a systematic and reliable way. Close all. The MSc in Digital Marketing & Data Science also focuses on data analytics which includes business, coding, database access, data science and machine learning with Python. You must also choose from the following modules: You’ll learn through a range of teaching methods, including: For example in the Credit Scoring and Data Mining module you’ll use real credit scoring data and software. However, this restriction does not apply to ‘English’ and ‘English literature’ degrees of the kind taught in the UK. These range from practical skills, like effective public speaking, to developing ways to work under pressure in difficult situations and manage conflict. Notably, current members of staff regularly provide consultation to industry in high-profile issues such as the recent horse meat scandal, the role of marketing towards children, and the issues facing the high street retailers across the UK. We offer an international and inclusive learning experience which welcomes students from around the world. 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